Daniela Haufe and Detlef Fiedler ("Cyan")

In 1992 Daniela Haufe and Detlef Fiedler found a former warehouse with huge windows and six-meter ceilings and based there, at Strelitzer Strasse 61 in Berlin, a studio under the name of Cyan that became one of the most remarkable phenomena in the world graphic design of the 90s.

Among their clients are the State Berlin Opera, the Berlin Academy of Fine Arts, Bauhaus Foundation, various art galleries and publishing houses. Cyan design books and magazines, make films and multimedia exclusively for the cultural segment of the market. In their creative work the Cyan group try to express peculiarities of new visual culture that’s based on total technological reorientation of the aesthetic experience of the recent years.

“We work only with official state institutions and cultural establishments. It means that we must make low budget projects. The society always goes for what looks more bombastic and more expensive. To support fast and easy consumption, the sense and the form of design are reduced to trite patterns. Our position is just the opposite. We consider perception to be a process of gaining new visual experience. Our spectator must be knowledgeable about culture. We don’t work for snackbars with their banal consumer appeal, the sense of which is reduced to message:” Buy me, I am the best.“We create culturally innovative works”, Daniela Haufe and Detlef Fiedler believe.

Daniela Haufe and Detlef Fiedler are professors at the Academy of Visual Arts in Leipzig. They’ve given lectures and master-classes in London, Lucerne, the Hague, San-Francisco, Seattle, Vancouver, Manila, Seoul… In 2000 they were accepted into ÀGI — holy of holies in the world of graphic design.